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   BAIN, BLACKSTONE AMONG CERIDIAN BIDDERS: SOURCES

By Michael Flaherty Fri Mar 30, 1:48 PM ET NEW ORLEANS (Reuters) - Private equity firms Bain Capital and Blackstone Group (BG.UL) are among the bidders for Ceridian Corp. (NYSE:CEN - news), sources familiar with the matter said on Friday, raising the chances that the entire business services company will be sold. Two corporations are also bidding for the company, the sources said, but it was unclear which companies were involved. Whether Bain and Blackstone are bidding as a team or separately was also unclear. Ceridian has a market value of $4.6 billion. The pursuit of the whole company comes as a major Ceridian shareholder, hedge fund manager William Ackman, pushes for a spin-off of Ceridian's fast growing Comdata division. Ceridian shares rose $1.87 or 5.7 percent to $34.87 in afternoon dealings after the Reuters report on the bids. Its stock had been flat to down throughout the morning. Ackman's Pershing Square Capital Management, which previously prodded burger chains McDonald's Corp. (NYSE:MCD - news) and Wendy's International Inc. (NYSE:WEN - news) into corporate changes, has urged Ceridian to spin off Comdata and focus on running its other division, Human Resource Solutions. Comdata offers payment processing and issues credit cards and debit cards primarily for the U.S. trucking and retail industries. Human Resource, the larger of the two divisions, offers payroll, benefits administration and other services. Frustrated with Ceridian's response to his approach, Ackman, who owns 14.3 percent of the company, is pushing ahead with plans to try to replace its eight-member board later this spring with industry executives and himself. Ceridian last month said it had hired investment bank Greenhill & Co. (NYSE:GHL - news) to explore a "broad range" of strategic alternatives. That range has included considering offers for the entire company, a move that has infuriated Ackman, sources familiar with his plans have said. The hedge fund manager feels he and other shareholders stand to make significantly more money should Ceridian be split up rather than sold. Ackman has said Comdata would be more profitable as a stand-alone company. Greenhill and Pershing Square declined to comment for this story. Bain and Blackstone also declined to comment. Ceridian has said nothing beyond its last news release and conference call, in which it announced plans to explore alternatives. Sources close to the process have said a price tag of $40 per share, or $5.6 billion, on the whole company would earn Pershing a huge payout, but Ackman is not confident that the company would attract such a price. Some analysts say the stock, which has traded at 26 times expected 2007 earnings -- above the sector's average multiple of 25 and Automatic Data Processing Inc.'s (NYSE:ADP - news) 23 -- is pricey. Activist investor Ralph Whitworth and his firm, Relational Investors, a Ceridian shareholder, are also pushing for changes at the company. In the 2006 fourth quarter, Comdata revenue rose 16 percent to $121.3 million, surpassing Ceridian's expectations. Human Resource revenue increased 3 percent to $282.7 million, below expectations. Comdata revenue grew 14 percent in 2006, while Human Resource posted a rise of 4 percent. Email Story IM Story Printable View (What happened to the "Discuss" option?) RECOMMEND THIS STORY Recommend It: Not at All Somewhat Moderately Highly Very Highly Average (Not Rated) » Recommended Stories Business News Ethanol demand boosts corn planting AP Recall expanded to some dry cat food AP Brazil flights suspended amid protest AP Consumer spending and incomes up AP Oil prices fall ahead of weekend AP Most Viewed - Business Ethanol demand boosts corn planting AP Construction on online back alley halted AP Recall spurs demand for organic pet food AP Cancer vaccine stocks soar on Dendreon panel vote Reuters Wall St indexes flat as China news eclipses data Reuters Business Video Cheap Gas: Only a Memory ABC News - Fri Mar 30, 6:34 PM ET Wallstrip's Top 5 Stock Picks ABC News - Fri Mar 30, 2:09 PM ET Life After Work CNN - Fri Mar 30, 12:37 PM ET How To Avoid Foreclosure ABC News - Fri Mar 30, 12:35 PM ET Sponsored Links ( What's this? ) Get a $200K Mortgage for Just $580/Month The quick and easy way to lower your mortgage payment. www.QuickenLoans.com Online Currency Trading - Free Demo 24-Hour trading, award-winning software, charts and more from GFT. www.gftforex.com Unique Investment & Great Income Earn up to 90% daily. Leading and daily paying. min. invest is $50. www.private-e-gold.com
 

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